Description: Black and white flier to promote Vouant Communication’s graduate leadership conference.
Process: I first sketched out on paper potential layouts I wanted to use. I then chose my favorite design and starting working in Adobe Indesign. I used the black boxes at the top and bottom to bring in repetition. I used contrast in the graduate leadership box to bring attention to the flier. By bolding and making the word graduate the biggest I made it my vocal point for the intended audience. The right space of my flier has white space in the body copy and I used small font to not crowd the flier. For this flier I was given the logo, image, and content.
Message: I am trying to reach students who recently graduated and would like to attend a conference with people who are like them wanting to gain a competitive edge in leadership skills in the workplace.
Audience: Graduates aging from 22-30
Top Thing Learned: How to appropriately use white space.
Title Font Name & Category: Minion Pro – Oldstyle
Copy Font Name & Category: Century Gothic – Sans Serif
Links to images used in this project: 1.https://130.commbyui.org/wp-content/uploads/2013/01/JuliePeterson-Leadership-conference-business-rexburg-Idaho_7530-as-Smart-Object-1.jpg
2. https://130.commbyui.org/wp-content/uploads/2013/01/VouantLogo1.png
I really like your flier. I’m really liking the left alignment, I think it makes the flier look neat and clean. I also Like the transparent box I think it is a cool affect that makes your flier appealing. I love your font choice I think it looks very professional. And I also like your use of white space I think it does a good job of creating visual flow.
https://nicoleandrew13.wordpress.com/2015/10/01/project-1-flier/comment-page-1/#comment-3
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Very good design! It’s very square and aligned. I like the photo being the dominate factor and the title is the next thing the eye goes to. The low opacity box under the title was good to allow the letters like “R” and “E” show up upon the black parts of the background. The separation of the logo with the web address was a nice touch as well. Very good!
https://shayladavis197.wordpress.com/project-1-flier/
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