Description: Black and white flier to promote Vouant Communication’s graduate leadership conference.
Process: I first sketched out on paper potential layouts I wanted to use. I then chose my favorite design and starting working in Adobe Indesign. I used the black boxes at the top and bottom to bring in repetition. I used contrast in the graduate leadership box to bring attention to the flier. By bolding and making the word graduate the biggest I made it my vocal point for the intended audience. The right space of my flier has white space in the body copy and I used small font to not crowd the flier. For this flier I was given the logo, image, and content.
Message: I am trying to reach students who recently graduated and would like to attend a conference with people who are like them wanting to gain a competitive edge in leadership skills in the workplace.
Audience: Graduates aging from 22-30
Top Thing Learned: How to appropriately use white space.
Title Font Name & Category: Minion Pro – Oldstyle
Copy Font Name & Category: Century Gothic – Sans Serif
Links to images used in this project: 1.https://130.commbyui.org/wp-content/uploads/2013/01/JuliePeterson-Leadership-conference-business-rexburg-Idaho_7530-as-Smart-Object-1.jpg
2. https://130.commbyui.org/wp-content/uploads/2013/01/VouantLogo1.png