As many people rely on reviews to make purchases online, Amazon was recently found suing over 1000 people for fake product reviews.
The target people they are suing comes from the website Fiverr.com where many account holders were writing reviews for as little as $5.
In the complaint filed by Amazon in the Seattle court it reads “Most of the defendants offer positive or 5-star reviews for Amazon sellers’ products. Indeed, many encourage the Amazon seller to create the text for their own reviews.”
Amazon was very upset as the fraud reviews are “misleading Amazon’s customers and tarnishing Amazons brand for their own profit.” According to the complaint.
In attempt investigation to find these frauds posting reviews on Amazon, they bought fake reviews in the process.
I know as a Prime member of Amazon I question after hearing what has happened if some of the products I buy have a lot of fake reviews. I wonder if this will be a problem in the future.
I think that it’s a good thing on Amazon’s part to perform a investigation on the fake reviews because it shows customers like myself that Amazon doesn’t take fraud actions lightly.
They continued to say merchants paying for people to write illegitimate reviews can happen to any online platform.
Julie Law who is spokesperson for Amazon said “We continue to use a number of mechanisms to detect and remove the small fraction of reviews that violate our guidelines.” Law also stated on behalf of Amazon that there “goal is to make reviews as useful as possible for customers.”
Fake reviews can be a problem for any online company and I think Amazon has done well in letting the public know what has happened and what they’re doing to fix the problem.