Business Card (Large Layout)
Process: I first sketched out on paper different designs for a logo. I then created the logo on Adobe Illustrator. I used a square and rectangle for the top of the dress and a square for the bottom. I then converted the square to look like the bottom of a dress.
Next I saved my design and opened a two page document in Adobe Indesign. I then started on my business card and made two cards 3.5′ x 2′. I then placed my logo on the top of the front of my card and added my business information. I contrasted my name in 12 point font with the body being in 8 point font. I added the light pink box to bring attention to my information. For the back of my card I changed my font on my logo to white and placed it card.
On the second page for my letter head I first placed my logo in the left corner leaving plenty of space by the edges. Next I added my information again making my name bigger. I then added a light pink box that would make a full bleed off of the letter head. I also added a indigo line to bring emphasis to my name. I made that line on the bottom as well to bring repetition.
Message: For women who are getting married that want to buy their wedding dress at a professional yet fun boutique in the heart of Dallas Texas.
Audience: Any woman age 18 – 30 who is getting married.
Top Thing Learned: How to create a letterhead for a company.
Color scheme: Analagous Color names: Indigo, Purple, Violet
Title Font Name & Category: Florence – Serif
Copy Font Name & Category: Raspoutine Medium – Sans Serif