All posts by oliviawwaddell


A great blog to read!

“In this post, I feature a collection of Valentine’s Day inspired makeup from cheek tints to liquid liners. XOXO”

Source: XOXO


Project 9: Portfolio

Portfolio (

Project Corrections / Time spent: I spent 20 minutes redoing my Event Ad because it was very dark and needed a left alignment so I changed the box colors on the bottom to blue and orange. I spent 30 minutes redoing my business card because I wanted to see different ways I could improve it  so I went from portrait to landscape on the front, and changed where the pink box was as well a the purple line and text color. I spent 40 minutes redoing my Letterhead trying to add more repetition that followed my business card by making my name stand out more by itself and changing the location of the purple line as well as the pink box on the bottom. I spent 20 minutes redoing my montage because the quote had to much kearning so I chose one that was more visually appealing and I also blended the hands more and moved them up. I spent 20 minutes redoing my flyer because it needed better alignment and the title wasn’t easy to read so I moved the up the picture.

Message: I want to showcase my work I’ve made as well as my improvements and skills I have learned over the past couple months.

Audience: Clients and employers in the future.

Top Thing Learned: If you can align then you should.

Future application of Visual Media: I will use the skills learned to help with designs for friends or family and also be able to share what knowledge I have about design for a future interview/job.

Color scheme and color names: Monochromatic – Red

Title Font Name & CategorySheep Sans – Sans Serif

Copy Font Name & Category: Cicero – Serif

Thumbnails of Images used: red n yellow

Sources (Links to images on original websites):

Project 8: Brochure

P8-OliviaWaddell, font and back         P8-OliviaWaddell-Backk


Description: A two sided brochure.

Process (Programs, Tools, Skills) I first sketched out ideas for my logo. I then opened Adobe Illustrator to start my design for my logo. After I finished I opened Adobe Indesign and opened a new document with two pages. I then used the ruler tool to form where each side of my tri-fold would be.

Next I began looking for pictures that would work well with my color scheme and for my audience. I then wrote my body copy thinking about what the most important information would be for my audience. I then took colors from my logo and placed them onto each fold in my brochure.  After I place my pictures, body copy, headings, and logo onto the appropriate fold. I used boxes around the headings of each fold to bring repetition while bringing out every color from my color scheme. 

For the jet ski I opened up Adobe Photoshop and used the quick selection tool to remove the background. I then used the refine mask tool to smooth, feather, shift edge, and apply contrast to the outside of the jet ski. I then placed the jet ski into Indesign and used the text wrap option around the alpha channel of the jet ski. I then slanted the jet ski to bring in contrast to the brochure.

Message: Inform people at Lake Powell and the surrounding areas where the best place to get rentals is from. I am showing them the option Lake Powell Rentals has to offer and how to get in contact with us.

Audience: Adults between the ages of 30 – 60. Also Lake Powell lovers.

Top Thing Learned: How to text wrap an image.

Color scheme and color names: Split Complementary, Teal, Red, Orange

Title Font Name & Category: Bebas Neue, Sans Serif

Copy Font Name & Category: Centabel Book, Serif

Word Count of copy: 278

Thumbnails of Images used:

 newww jet ski      boat 2      Houseboat


Sources (Links to images on original websites)


Project 7: Web Page


Description: A web page designed to show and explain a logo I created. 

Process (Programs, Tools, Skills): I used text wrangler to host my HTML and CSS documents. I first made my HTML and then inserted my CSS as a link in the HTML. It was interesting to learn how the two programs work together. I was able to use the Photoshop eye dropper tool to find the exact colors I needed so I could put the correct hex codes into my CSS to match my logo. When I chose my fonts I put backups incase the browser used doesn’t have my first choice of font. For my background I found a free image and inserted it as a jpeg into CSS and positioned it to the correct position. 

Message: Olivia’s Bridal Boutique is for any woman or bridesmaid looking for their perfect dress.

Audience: Women in the Dallas, Texas area and surrounding states.

Top Thing Learned: How to find a image and use it as my background for a website.

Color scheme and color hex(s):  Analogus, Indigo #434099; Purple #623593; Violet #a2278d

Title Font Families & Category: Verdana, Geneva, Sans-Serif: San Serif

Copy Font Families & Category: Palatino Linotype, Book Antiqua, Palatino, serif; Serif 

Changes made to the CSS: I changed the body and heading 2, 3, 4, and 5 font, the background, and color scheme.

Word Count: 323

Project 6: Stationery



Business Card:


Business Card (Large Layout)

OlivaAndersonDescription: A personal created logo with a matching business card and letterhead.

Process: I first sketched out on paper different designs for a logo. I then created the logo on Adobe Illustrator. I used a square and rectangle for the top of the dress and a square for the bottom. I then converted the square to look like the bottom of a dress.

Next I saved my design and opened a two page document in Adobe Indesign. I then started on my business card and made two cards 3.5′ x 2′. I then placed my logo on the top of the front of my card and added my business information. I contrasted my name in 12 point font with the body being in 8 point font. I added the light pink box to bring attention to my information. For the back of my card I changed my font on my logo to white and placed it card.

On the second page for my letter head I first placed my logo in the left corner leaving plenty of space by the edges. Next I added my information again making my name bigger. I then added a light pink box that would make a full bleed off of the letter head. I also added a indigo line to bring emphasis to my name. I made that line on the bottom as well to bring repetition. 

Message: For women who are getting married that want to buy their wedding dress at a professional yet fun boutique in the heart of Dallas Texas.

Audience: Any woman age 18 – 30 who is getting married.

Top Thing Learned: How to create a letterhead for a company.

Color scheme: Analagous Color names:  Indigo, Purple, Violet

Title Font Name & Category: Florence – Serif

Copy Font Name & Category: Raspoutine Medium – Sans Serif

Chipotle on the runs

This week one of the most popular fast food restaurants, Chipotle, was accused of giving over 30 people E. Coli in the states of Washington and Oregon. Upon this news, Chipotle immediately closed 43 restaurants in those two states out of caution.

Katrina Hedberg, an epidemiologist with the Oregon Health Authority, said there are 12 confirmed cases of E. Coli in the state and at least eight of those people became ill after eating at Chipotle. While in Washington it was reported there were 25 people sickened and 23 of those people ate at Chipotle.

Hedberg is encouraging anyone who has eaten at Chipotle, and is experiencing symptoms of extreme diarrhea, to immediately seek health care.

Along with closing 43 restaurants, Chipotle also stated in their press release that they would be taking the following actions:

  • Conducting additional deep cleaning and full sanitization of its restaurants in the area;
  • Conducting environmental testing in its restaurants, and food testing in its restaurants and distribution centers in addition to testing being conducted by health department officials;
  • Replacing all food items in the restaurants we closed, out of an abundance of caution;
  • Batch testing some ingredients before resupplying;
  • Continuing to help in the investigation; and
  • Retaining two preeminent food safety consulting firms (including Seattle-based IEH Laboratories and Consulting Group) to help the company assess and improve upon its already high standards for food safety.

Steven Ellis, Chairman and Co-CEO of Chipotle said in a statement “The safety of our customers and integrity of our food supply has always been our highest priority.” Ellis continued to say they work with very fresh ingredients to serve customers with the best quality and push themselves to do better.

The investigating health officials have determined no official cause, but continued investigation is occurring.

It’s safe to say I’ll be avoiding Chipotle, possibly all fast food chains that sell meat products, until the investigation is wrapped up. I wonder if this Chipotle E. Coli outbreak has anything to do with the 167 K of ground beef that the USDA recalled earlier today?

This is what the public is saying about Chipotle:

Screen Shot 2015-11-05 at 3.59.28 PMScreen Shot 2015-11-05 at 3.59.59 PM

Project 5: Logos


Description: Logo for a Burger Restaurant.

Process: I first sketched out different logo ideas and then chose my top three favorite and created them on Adobe Indesign. I then took a vote on which one of the three design was the most popular.  On this project I worked with different fonts that would appeal to my audience and work with the design. I used layering on the burger to put each “food” together and I wanted the burger to stand out so I added different colors to it and made the logo fun. I also aligned the “burger “with the rest of the word burger. In my last step I took the winning logo and and put it with a different font color and background.

Program Used: Adobe Illustrator

Message: Burger square has the best burgers in town.

Audience: Young adults and families who love to eat burgers.

Top Thing Learned: How to layer objects in Illustrator.

Color Scheme: Tetradic Color Names: Green, Blue, Orange, Red

Font Names & Category: Kudajets – Sans Serif

#2 Font Name & Category: Superclarendon – Slab Serif