Project 3: Photodesign

Description: Demonstrated good photo taking and editing skills. 

Process: First I thought of different photos I could take and the color schemes I would use from the Visual FOCUS book. I then went and took several photos on a high quality camera and decided on the complementary color scheme with a photo that had good focus and a good use of light. I then opened up Photoshop and chose a 11′ x 8.5′ layout. I edited features on the photo like sharpness, saturation, light, and color balance. I the used the eye dropper to find colors from my picture and use them in my design. I added four rectangle boxes to add repetition in my design. I aligned my words in my text to add flow. My piece flows nicely as I wanted the ring to be the vocal point and then to flow to the text.

Message: I wanted to make a fun poster that captured peoples and gave them something to look at

Audience: Women of all ages.

Top Thing Learned: I learned how to do good editing in photoshop to enhance a photo and make it look the best it can.

Color scheme: Complementary  Color Names: Red and Green

Title Font Name & Category: Noteworthy Light, Decorative

Copy Font Name & Category: Myriad Pro Regular, Sans Serif

Thumbnail of original, unedited image inserted

Date and location you took the photo(s) I took this photo on 10/14/2015, In front of the Spori building by the lawns at BYU-Idaho.

FanDuel or FanFake?

This past week Draft Kings and FanDuel were involved in a scandal with a suspicious employee.

$350,000 was won by Ethan Haskell, a Draft Kings employee, on the fantasy-sport website FanDuel. At that same time in the third week of games, DraftKings admitted to releasing important data.

With many fans upset, Fortune Reporter Daniel Roberts wrote why so many people are calling this a scandal. Roberts wrote, “Ethan Haskell had access to DraftKings ownership data, meaning that he may have seen which NFL players had been selected by DraftKings users, and by how many users. That information would have helped him select his own lineup on FanDuel because the two sites work so similarly and have the exact same “price” for each player in a given week.”

I am not surprised that Haskell is being called out; from all of the data collected it seems obvious that he cheated. I would be very upset if I played fantasy football on either of these sites and found out what happened.

The companies joined together to combat the allegations that have been said about them. They released a joint statement that said “Both companies have strong policies in place to ensure that employees do not misuse any information at their disposal and strictly limit access to company data to only those employees who require it to do their jobs. Employees with access to this data are rigorously monitored by internal fraud control teams, and we have no evidence that anyone has misused it.”

They later added to the statement saying they will no more allow employees to enter the fantasy sport competitions for money.

After releasing the second statement it sounds like the company knew they were guilty and are trying to cover their tracks.

DraftKings has been defending allegations against their employee. They sent a statement to fortune.com and said how they have been conducting a thorough investigation by examining records of internal communication, talking to employees, and sharing information with FanDuel. The evidence showed Haskell received the data at 1:40 p.m. on Sunday and the lineups on FanDuel locked at 1:00 p.m.

Justine Sacco who is the director of communications at FanDuel said, “We operate based on the trust of our players.”

After Sacco’s statement the conversation grew on Twitter with upset fans as two years ago she posted an offensive tweet that got her fired from her job.

One person or companies mistake can always be remembered.

P3 Activity: Photography

                                                                Light 1: Outside

                                                                   Light 2 – Inside

                                                          Focus 1 – Foreground

                                                            Focus 2 – Background

                                                       Composition 1 – Thirds

                                                Composition 2 – Lead Room

I loved being able to work with a high quality camera. For the first image I focused on the sky and used photoshop to lighten the photo and help bring out the blue sky. I then took a photo inside my car using natural light to shine on the steering wheel, speedometer, and gauges. For the focus I chose a truck light and used metering to get the truck light up close. I then took the metering off and put the camera focus on the background.

I love taking pictures of old, rustic places and buildings. To show the rule of thirds with the railroad I positioned the camera low so where the road ends and the sky meets would be in the top of the picture. I also chose the camera angle to have the tower on the left and I edited the photo in photoshop to remove the words “scare tower”. In the lead room photo I parked my car to be on the left of the photo and facing toward my camera. This allowed me to have plenty of lead room in the photo.

Project 2 Event Ad

Description: This is a color full bleed event ad, to promote a 5K using a scanner and Microsoft Word.

Process :  I first scanned the image of the 3 boys and then started thinking of my color scheme. I then added boxes and typed out what I wanted the flier to say. The blue boxes are identical to add repetition. I then tried different fonts to see which one would work best. After I aligned the titles with each other and the body copy at the bottom using the ruler on Microsoft Word. I also aligned the text copy with the date time and place. I used contrast to add value in the all of the text boxes by making the boxes a lighter blue and then using a darker orange. To make this finished product I only used Microsoft Word, Epson Scanner, PDF2JPG.net (PDF converter).

Message: This is a fundraiser to bring awareness to bullying for kids and teenagers in their home area. I want my audience to look at this flier and think about how they can be apart of something that can help change their community.

Audience: Everyone in the community, particularly families that have children in all levels of school.

Color scheme and color names: Complementary, Blue and Orange

Top Thing Learned: How to use the color wheel.

Title Font Name & Category: Rockwell – Slab Serif

Copy Font Name & Category: Helvetica – Sans Serif

Scanned images used, sources, original sizes, location of scanner used:                                I scanned my image from the October 2015 Church of Jesus Christ of Latter Days Saints Ensign magazine. The image was originally 10.75′ x 8.25′. I then scanned the image at 150 resolution. The image final scan was 1275″ x 1686″

Are your Cheerios good or bad for you?

This past Monday 1.8 million boxes of Cheerios and Honey Nut Cheerios were recalled because wheat flour was used in making the cereal.

General Mills sent out a press release that said “The use of wheat flour means the cereals are not gluten-free, and people with conditions like wheat allergies or celiac diseases who consume it might suffer and allergic reaction or discomfort.”

President of the cereal division Jim Murphy posted in the company blog, “Our Lodi production facility lost rail service for a time and our gluten-free oat flour was being off-loaded from rail cars to trucks for delivery to our facility on the dates in question.” Murphy also admits he is “embarrassed and truly sorry.”

I think it was a smart move for Murphy to post in the company blog as he explains how he genuinely cares what happened and is embarrassed.

On the General Mills website and via social media they shared information on how consumers can identify the boxes that have been recalled.

General Mills said the boxes affected are for Honey Nut Cheerios “better if used by” July 12 to 25 2016, and Cheerios “better if used by” July 14 to July 17, 2016.

On Twitter General Mills tweeted “We are so sorry to announce we’re recalling some of the boxes Cheerios/Honey Nut Cheerios. Please view image below and share.” Attached was a statement from General Mills as well as a picture showing what dates are being recalled and where to find the date on your box.

I love how in the message from the tweeted picture General Mills says, “we will work extremely hard to earn your trust back.” To me that shows they really care about their consumers and what their company stands for. I haven’t lost trust in General Mills because they are backing up what they have done and offering a replacement box or even my money back.

Project 1: Flier

 

Description: Black and white flier to promote Vouant Communication’s graduate leadership conference.

Process: I first sketched out on paper potential layouts I wanted to use. I then chose my favorite design and starting working in Adobe Indesign. I used the black boxes at the top and bottom to bring in repetition. I used contrast in the graduate leadership box to bring attention to the flier. By bolding and making the word graduate the biggest I made it my vocal point for the intended audience. The right space of my flier has white space in the body copy and I used small font to not crowd the flier. For this flier I was given the logo, image, and content.

Message: I am trying to reach students who recently graduated and would like to attend a conference with people who are like them wanting to gain a competitive edge in leadership skills in the workplace.

Audience: Graduates aging from 22-30

Top Thing Learned: How to appropriately use white space.

Title Font Name & Category: Minion Pro – Oldstyle

Copy Font Name & Category: Century Gothic – Sans Serif

Links to images used in this project: 1.https://130.commbyui.org/wp-content/uploads/2013/01/JuliePeterson-Leadership-conference-business-rexburg-Idaho_7530-as-Smart-Object-1.jpg

2.  https://130.commbyui.org/wp-content/uploads/2013/01/VouantLogo1.png

Reputation is everything.

For 78 years Volkswagen has been known as a trustworthy company. Recently that reputation was flipped upside down.

Volkswagen is currently in turmoil as they “fitted defeat devices in millions of diesel cars worldwide to cheat government emissions tests.” reported telegraph.com. The defeat device activated anti-pollution functions when the car senses it’s getting an emissions test.

The Environmental Protection Agency recalled nearly half a million of Volkswagens diesel vehicles from all the way back to 2009.

Volkswagen CEO, Martin Winterkorn issued a statement about what happened and said “ We at Volkswagen will do everything that must be done in order to re-establish that trust that so many people have placed in us, and we will do everything necessary in order to reverse the damage this has caused.”

A couple days later Winterkorn stepped down from his position and said he “was not aware of any wrongdoing on his part.” Former Porsche brand boss Matthias Mueller replaced Winterkorn.

I think Winterkorn knew what was going on all a long but didn’t think he would ever be caught. I don’t think he wanted anything else he had done wrong to come out either so he chose to step down.

A few days later it came out that Audi Luxury cars, whose parent company is Volkswagen, were also fitted with the same defeat devices.

Juergen De Graeve a spokesman from Audi reported “We’re working at full speed to find a technical solution, once we have that solution, we’ll write to customers and we’ll upgrade the cars so that they’re within emissions regulations.”

I think Audi is taking a hit they may have not been aware of the cheating their parent company was partaking in.

The New York Times reported that in the United States Volkswagen will “stop selling 2015 and 2016 Volkswagen and Audi models equipped with 4-cylinder turbo diesel engines.”

Volkswagen will also deal with financial penalties as they violated two parts of the U.S Federal Clean Air Act.

Lies go up in flames

Since 2009 Stephen Rannazzisi , A cast member from the hit show “The League”, has lied and said he was in the 9/11 terrorist attack on the twin towers. Rannazzisi originally claimed that he was working for Merril Lynch on the 54^th floor.

On September 16^th Rannazzisi tweeted, “After I moved with my wife to Los Angeles from New York City in 2001 shortly after 9/11, I told people that I was in one of the World Trade Center on 9/11. It wasn’t true. I was in Manhattan but working in a building in midtown and I was not at the Trade Center on that day.” He goes on to explain how sorry he is and that he had made a terrible mistake.

I think it was a good idea that Rannazzisi admitted the truth rather than continue to lie, but I wonder if there was a better way to admit it. I feel a public statement would have been better rather than post 8 different tweets.

As you can guess fans and friends were not very happy about this. Pete Davidson a cast member from “Saturday Night Live” replied “Its ok @StevenRannazzisi people make mistakes…. can’t wait to meet my dad for lunch.”. Davidson had lost his father on 9/11.

To add fuel to Rannazzisi’s flame his sponsorship with Buffalo Wild Wings seemed to be over. Buffalo Wild Wings wrote a statement that said, “We are disappointed to learn of Steve’s misrepresentations regarding the events of September 11, 2001. We are currently re-evaluating our relationship with Steve pending a review of all the facts.”

FX Network that airs Rannazzisi’s show “The League” says they are disappointed that he has lied but believe in his apology.

Rannazzi has also gotten backlash from other major sources such as nydailynews.com and Time magazine.

I think the best idea for Rannazzisi now is to stay quite and let things settle down, because the more statements he makes the more it sounds like lies.

Introduction: Olivia Anderson

Weekly Class Notes

9/25

10/2

10/9

10/16

10/23

10/30