One bad egg

CEO of American Egg Board, Joann Ivy recently stepped down from her position that was set to end December 31st. The early resignation is believed to have happened because of a release of emails showing Ivy “trying to stop the sale” of Hampton Creek’s product “Just Mayo,” a vegan mayonnaise sold at Whole Foods. The emails showed the board discussing the companies name “Just Mayo” and whether to report it to the FDA for being misleading. Mike Spencer, who is a leader at AEB(American Egg Board) joked about killing Hampton Creeks CEO while many others chimed in with jokes like putting a “gangster-style” hit on the CEO. Emails also showed Ivy accepting a consultant offer to keep “Just Mayo” off of the shelves.

The USDA runs the AEB board and stated they encourage a level playing field to promote all agricultural endeavors. They also stated they don’t “condone any effort to limit competing products in commerce.” The USDA is working on an administrative review of the American Egg Board and says with all this information it will take some time to complete. I find it interesting that the company behind the controversy is the one investigating it.

In a statement about the investigation of the American Egg Board, Hampton Creek Chief Executive Josh Tetrick said “Some, not all, of these check off programs act in a way that is not aligned with building a healthier and more sustainable food system. It’s our hope that this is the first step toward reforming them. The actions that were in the case against Hampton Creek are actually against building a food system that’s for everyone.”

AEB has still not put out a statement or posted anything about the resignation on any social media but maybe their CEO stepping down was that statement. From the public relations standpoint I think Ivy was right in stepping down because it shows that the company is taking action in relation to the investigation.

Project 4: Montage

OliviaAnderson-P4Montage-Hands

Description: A spiritual montage made by blending two images and a background.

Process:

  1. Opened Photoshop and cropped the background to 8.5 x 11.
  2. I selected the image of Jesus Christ and the children around him, placed the photo on the right side of the background, and added a mask.
  3. Using 10% – 20% opacity and a white paint brush I painted the hard edges of the image so the background and photo would blend.
  4. I repeated that process with the adult and child holding hands.
  5. I left white space above and below the hands that helped simplify the photo
  6. I used to different fonts to put emphasis on the important words. Also I added a outer glow and drop shadow around the quote to make it stand out and be legible.
  7. Programs/Tools Used: Adobe Photoshop

Message: I wanted to convey a spiritual message that Jesus Christ will always lead and help everyone throughout their life.

Audience: Anyone who wants to feel uplifted and remember where they can find help.

Top Thing Learned: How to blend two images and be artistic with them.

Filter / Colorization used and where it was applied: I selected the hands and added the unsharp mask filter for clarity.

Color scheme and color name: Monochromatic – Brick

Title Font Name & Category 1: Myriad Pro Regular – Sans Serif

Title Font Name & Category 2: Perpetua Titling MT Bold – Modern

Thumbnails of Images used: 

Christ by rock

effets metallique realiste importez discount texture wallpaper affiche grunge images creer

Tiny grip

Sources (Links to images on original websites / with title of site):

http://simplychurch.com/wp-content/uploads/Jesus-with-children.jpg

fotonin.com/824839.html

http://www.sweetfertility.com/wp-content/uploads/2012/10/holding_baby_hand_105089895.jpg

What’s your review on Amazon?

As many people rely on reviews to make purchases online, Amazon was recently found suing over 1000 people for fake product reviews.

The target people they are suing comes from the website Fiverr.com where many account holders were writing reviews for as little as $5.

In the complaint filed by Amazon in the Seattle court it reads “Most of the defendants offer positive or 5-star reviews for Amazon sellers’ products. Indeed, many encourage the Amazon seller to create the text for their own reviews.”

Amazon was very upset as the fraud reviews are “misleading Amazon’s customers and tarnishing Amazons brand for their own profit.” According to the complaint.

In attempt investigation to find these frauds posting reviews on Amazon, they bought fake reviews in the process.

I know as a Prime member of Amazon I question after hearing what has happened if some of the products I buy have a lot of fake reviews. I wonder if this will be a problem in the future.

I think that it’s a good thing on Amazon’s part to perform a investigation on the fake reviews because it shows customers like myself that Amazon doesn’t take fraud actions lightly.

While for the company Fiverr they are said to be working with Amazon and released a statement that said, “we actively remove services that violate our terms of use. “

They continued to say merchants paying for people to write illegitimate reviews can happen to any online platform.

Julie Law who is spokesperson for Amazon said “We continue to use a number of mechanisms to detect and remove the small fraction of reviews that violate our guidelines.” Law also stated on behalf of Amazon that there “goal is to make reviews as useful as possible for customers.”

Fake reviews can be a problem for any online company and I think Amazon has done well in letting the public know what has happened and what they’re doing to fix the problem.

Project 3: Photodesign

P3OliviaAnderson

Description: Demonstrated good photo taking and editing skills. 

Process: First I thought of different photos I could take and the color schemes I would use from the Visual FOCUS book. I then went and took several photos on a high quality camera and decided on the complementary color scheme with a photo that had good focus and a good use of light. I then opened up Photoshop and chose a 11′ x 8.5′ layout. I edited features on the photo like sharpness, saturation, light, and color balance. I the used the eye dropper to find colors from my picture and use them in my design. I added four rectangle boxes to add repetition in my design. I aligned my words in my text to add flow. My piece flows nicely as I wanted the ring to be the vocal point and then to flow to the text.

Message: I wanted to make a fun poster that captured peoples and gave them something to look at

Audience: Women of all ages.

Top Thing Learned: I learned how to do good editing in photoshop to enhance a photo and make it look the best it can.

Color scheme: Complementary  Color Names: Red and Green

Title Font Name & Category: Noteworthy Light, Decorative

Copy Font Name & Category: Myriad Pro Regular, Sans Serif

Thumbnail of original, unedited image inserted

ring and flower

Date and location you took the photo(s) I took this photo on 10/14/2015, In front of the Spori building by the lawns at BYU-Idaho.

FanDuel or FanFake?

This past week Draft Kings and FanDuel were involved in a scandal with a suspicious employee.

$350,000 was won by Ethan Haskell, a Draft Kings employee, on the fantasy-sport website FanDuel. At that same time in the third week of games, DraftKings admitted to releasing important data.

With many fans upset, Fortune Reporter Daniel Roberts wrote why so many people are calling this a scandal. Roberts wrote, “Ethan Haskell had access to DraftKings ownership data, meaning that he may have seen which NFL players had been selected by DraftKings users, and by how many users. That information would have helped him select his own lineup on FanDuel because the two sites work so similarly and have the exact same “price” for each player in a given week.”

I am not surprised that Haskell is being called out; from all of the data collected it seems obvious that he cheated. I would be very upset if I played fantasy football on either of these sites and found out what happened.

The companies joined together to combat the allegations that have been said about them. They released a joint statement that said “Both companies have strong policies in place to ensure that employees do not misuse any information at their disposal and strictly limit access to company data to only those employees who require it to do their jobs. Employees with access to this data are rigorously monitored by internal fraud control teams, and we have no evidence that anyone has misused it.”

They later added to the statement saying they will no more allow employees to enter the fantasy sport competitions for money.

After releasing the second statement it sounds like the company knew they were guilty and are trying to cover their tracks.

DraftKings has been defending allegations against their employee. They sent a statement to fortune.com and said how they have been conducting a thorough investigation by examining records of internal communication, talking to employees, and sharing information with FanDuel. The evidence showed Haskell received the data at 1:40 p.m. on Sunday and the lineups on FanDuel locked at 1:00 p.m.

Justine Sacco who is the director of communications at FanDuel said, “We operate based on the trust of our players.”

After Sacco’s statement the conversation grew on Twitter with upset fans as two years ago she posted an offensive tweet that got her fired from her job.

One person or companies mistake can always be remembered.

P3 Activity: Photography

OliviaAnderson-01-Light-Outside                                                                Light 1: Outside

OliviaAnderson-02-Light-inside                                                                   Light 2 – Inside

OliviaAnderson-04-Foreground                                                          Focus 1 – Foreground

OliviaAnderson-03-Background                                                            Focus 2 – Background

OliviaAnderson-05-Thirds                                                       Composition 1 – Thirds

OliviaAnderson-06-Lead-Room                                                Composition 2 – Lead Room

I loved being able to work with a high quality camera. For the first image I focused on the sky and used photoshop to lighten the photo and help bring out the blue sky. I then took a photo inside my car using natural light to shine on the steering wheel, speedometer, and gauges. For the focus I chose a truck light and used metering to get the truck light up close. I then took the metering off and put the camera focus on the background.

I love taking pictures of old, rustic places and buildings. To show the rule of thirds with the railroad I positioned the camera low so where the road ends and the sky meets would be in the top of the picture. I also chose the camera angle to have the tower on the left and I edited the photo in photoshop to remove the words “scare tower”. In the lead room photo I parked my car to be on the left of the photo and facing toward my camera. This allowed me to have plenty of lead room in the photo.

Project 2 Event Ad

Project 2 - Event Ad-page-001 (1)

Description: This is a color full bleed event ad, to promote a 5K using a scanner and Microsoft Word.

Process :  I first scanned the image of the 3 boys and then started thinking of my color scheme. I then added boxes and typed out what I wanted the flier to say. The blue boxes are identical to add repetition. I then tried different fonts to see which one would work best. After I aligned the titles with each other and the body copy at the bottom using the ruler on Microsoft Word. I also aligned the text copy with the date time and place. I used contrast to add value in the all of the text boxes by making the boxes a lighter blue and then using a darker orange. To make this finished product I only used Microsoft Word, Epson Scanner, PDF2JPG.net (PDF converter).

Message: This is a fundraiser to bring awareness to bullying for kids and teenagers in their home area. I want my audience to look at this flier and think about how they can be apart of something that can help change their community.

Audience: Everyone in the community, particularly families that have children in all levels of school.

Color scheme and color names: Complementary, Blue and Orange

Top Thing Learned: How to use the color wheel.

Title Font Name & Category: Rockwell – Slab Serif

Copy Font Name & Category: Helvetica – Sans Serif

Scanned images used, sources, original sizes, location of scanner used:                                I scanned my image from the October 2015 Church of Jesus Christ of Latter Days Saints Ensign magazine. The image was originally 10.75′ x 8.25′. I then scanned the image at 150 resolution. The image final scan was 1275″ x 1686″

P2AOliviaAnderson